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Sony, Release your music
Online campaign microsite |
Sony produces a wide range of digital audio products which they wanted to consolidate under a new consumer proposition called ‘Release your music’. The purpose of the microsite was to introduce the concept of product bundles that enable a user to listen to their music anywhere on any device. The site introduces each bundle with an overview and a ‘how does it work’ animation. Users can then visit the external consumer websites to buy the products online. |
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